Who is Jam?

My Story

I made my first clicks in the digital world in the early 2000s as a blogger and early adopter of digital innovations. My passion has always been discovering emerging web tools, gadgets, and online trends.

During corporate roles in outsourcing, I maintained involvement in writing, learning, and various projects as a serial experimenter.

Growing up in an entrepreneurial family naturally led me to recognise opportunities. I've managed multiple companies including a design and desktop publishing firm, web development agency, branding operation, and virtual events business.

My pioneering spirit introduced webinar concepts to the Philippines in 2008, earning me nicknames "Webinar Girl" and "Virtual Business Educator."

I'm fascinated by games and behavioural design. My knowledge-sharing journey began writing game guides, walkthroughs, and reviews for Gamezebo in 2010, and I pursued Gamification Design certification for business applications.

I serve as a Hootsuite Ambassador for New Zealand and previously served on the Social Media Club Auckland (SMCAKL) committee, hosting events including "Socialise your Boss" and "Let the Games Begin."

As founder of the NZ Bloggers Network, I've organised monthly Auckland meetups and blog consultations.

I manage Conversologie, a digital consulting agency partnered with global brands Hootsuite, ActiveCampaign, and ManyChat. I work with SMEs, marketing agencies, professionals, and startups on digital transformation through actionable insights, strategic recommendations, and training.

I share knowledge through online platforms, university classrooms, workshops, and conferences. My latest project, The Conversologist Lab, represents my greatest passion.

Testimonials

"Jam knows her stuff, and this resonates through her team, her systems and her processes. We get a great ROI on our social and digital marketing spend through Conversologie. I highly recommend both Jam and her business."

Dave Rouse

CEO CarbonClick

"Focused, driven and results-oriented, Jam's no-nonsense approach and meticulous attention to detail shines through in any professional undertaking. Plus, she doesn't forget her sense of humour through the whole process."

Carlo Vergara

Creator ZsaZsa Zaturnnah

"Jam's dedication to creating an NZ blogging community is highly commendable. Her knowledge and understanding of blogging have given her a solid foundation to help others attain their goals while her empathy, humility and communication skills make her an ideal community organiser. I come away with new and practical techniques to put into practice."

Joseph Hoye

Dean Waitakere College

Speaking Engagements

I've been invited to speak at conferences, webinars and podcasts on topics related to social media, chatbots, online community management, content strategy, virtual events, customer service, training and business process outsourcing.

View Speaking Engagements