On Klout, engagement drives influence scores. I monitored my Klout score over several months, discovering that success requires balancing content types, posting frequency, and network selection.
Focus on One or a Few Networks
I built my score to 65 by concentrating on Facebook and Twitter, with 90% coming from Facebook. After expanding to Instagram and other platforms, the score dropped to 63. My social breakdown shifted: Facebook contribution fell from 90% to 52%, while focus moved toward Instagram and Twitter.
“Foursquare seems to have no effect on my score (and is the lowest)” despite numerous check-ins. The lesson: integrate only networks showing strong engagement, though continuing to post on other platforms remains viable.
The Effect of Scheduled Posts
Tools like Hootsuite and Buffer improve productivity but present challenges. Buffer’s simplicity enables overposting — sharing excessive links risks audience fatigue and reduced engagement. “You don’t want to reach a saturation point where people will stop engaging with you.”
I prefer Hootsuite because it allows posting tailored content to specific network lists. Effective scheduling requires customisation: different content types per network, strategic frequency, and targeted list management on Facebook.
Conclusion
“Scheduling posts can be a good thing to improve your Klout score, as long as you customize it enough to ensure the highest level of engagement.” Content type, list segmentation, and posting frequency are essential success factors.