Approximately 16% of New Zealand’s population uses Instagram and this number continues to grow. The user base skews heavily toward “Generation C (Connected)” demographics. Female users comprise 61% of the platform’s audience in the region, likely due to content categories like food, retail products, and travel destinations that appeal to this market segment.
I connected with Grzegorz Berezowski, CEO of Napoleon Cat, who had published research on Instagram usage patterns across Europe. When asked about New Zealand-specific data, Berezowski provided statistics showing Instagram user demographics for the country.
[Embedded image: Instagram user demographics chart for New Zealand]