E-commerce is gaining traction on social media platforms including Facebook, Instagram, Pinterest, and Twitter. Even Snapchat has entered this space by enabling users to send money through their app. Buy buttons are proliferating across social networks, making it essential to understand the fundamentals of social commerce.
I hosted Ken Brickley, CEO of BuddyBid (an application merging social features with live auction functionality to drive sales across 40+ countries), on Blab in November. Brickley provided insights into social commerce advantages and shared guidance on proper practices when conducting sales through social channels.
[Embedded Blab video replay]